One of the first questions we get asked at Design Wiz is: “How much does a new website cost?”

The honest answer? It depends. A professional website isn’t a one-size-fits-all product; it’s a custom-built tool designed to achieve your specific business goals.

Think of it like buying a car. A basic hatchback will have a very different price tag than a luxury SUV with custom features. The same goes for websites, your needs, goals, and the complexity of your project all play a huge role in the final price.In this guide, we’re pulling back the curtain on web design pricing in the UK. We’ll break down the key factors that influence cost, explain what to expect from a web design agency, and share Design Wiz’s transparent pricing models so you know exactly what you’re paying for.

The biggest factor affecting the price is the scope of your project. The more complex the website, the more time and resources it requires to build.

Simple 'Brochure' Site: For businesses that just need an online presence to showcase what they do. These are typically 5-10 pages (Homepage, About Us, Services, Contact, etc.). This will feature a clean, professional site that establishes your brand, generates leads, and is fully responsive on mobile devices.

E-commerce Website: This is a much more complex project as it requires secure online payment systems, product pages, a shopping cart, and inventory management. This will include a secure and user-friendly online store ready to sell your products 24/7.

Bespoke Web Application: This is for a custom-built solution with unique functionality, such as a booking system, a customer login area, or a bespoke database. Featuring a powerful, custom-built tool that streamlines your business processes and serves your users in a unique way.

The look and feel of your website significantly impact its price.

‍Using a Template: This is a cost-effective option where we use a pre-designed template and customize it with your branding, colours, and content. It's a great way to get a professional site quickly.

‍Custom Design: This involves a designer creating a completely unique layout from scratch, tailored to your brand’s exact needs and vision. This is the best option for standing out in a crowded market and delivering a one-of-a-kind user experience.

Beyond the core build, other elements can affect the final price.

‍Professional Copywriting: Do you need help writing the text for your website? Engaging, SEO-friendly content can significantly improve your website's performance.

‍Advanced Functionality: Do you need a blog, a portfolio gallery, or a live chat feature? These add-ons will be factored into the final quote.

‍Search Engine Optimisation (SEO): We always build our websites with SEO best practices in mind, but for highly competitive markets, a dedicated SEO strategy might be an ongoing cost.

At Design Wiz, we believe in clear, upfront communication. Instead of hiding behind a vague price, we'll provide a custom quote for your project based on your specific requirements.

Our project costs typically start from £600 for a starter business website, but this can go up or down depending on the factors listed above. For a detailed quote, we need to understand your unique business goals.