Accepting New Projects
Website Design for UK Fitness Businesses & Personal Trainers
We design and build bespoke websites for gyms, personal trainers, and fitness coaches across the UK. Clean design, mobile-first performance, and a client journey built to convert visitors into paying customers — so you can focus on what you do best.
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What Makes Us Stand Out
Why Most Fitness Websites Fail to Win Clients.
Most Fitness Websites:
Generic templates that look like every other gym or PT site online
No clear journey for visitors — they land and leave without enquiring
Invisible on Google — not optimised for local search or fitness keywords
Slow and clunky on mobile, where the majority of your traffic comes from
Built by agencies who've never set foot in a gym
What We Do:
Bespoke designs built around your brand, your audience, and your goals
Conversion-focused layouts that guide visitors toward booking or enquiring
SEO-optimised from the ground up — built to be found by the right people
Mobile-first builds that load fast and perform on every device
Built by someone who actually lives and breathes fitness
What You Get
Benefits Working With Us
Bespoke Website Design
Every site we build starts from scratch. No templates, no shortcuts. We design around your brand, your clients, and the results you want your website to deliver.
Conversion Optimisation
Looking good isn't enough. Every page is structured to move visitors toward one goal — contacting you, booking a session, or buying your programme.
Mobile-First Development
Over 80% of fitness traffic comes from mobile. Every site we build is designed mobile-first, loads fast, and works flawlessly on every screen size.
SEO Setup
We build your site with search in mind from day one — proper page structure, keyword targeting, meta data, and Google Business optimisation so local clients can find you.
Booking & Lead Capture
We integrate your preferred booking tools — Calendly, Acuity, or custom forms — so leads go straight into your diary without any manual back and forth.
Ongoing Support
Need updates, new pages, or ongoing design work? We offer monthly support packages so your site keeps growing alongside your business.
Pricing
Packages & Subscriptions
Our Entry Level Package
Starter
Starting from:
The perfect starting point for PTs and fitness coaches who need a professional online presence without the complexity.
5-Page Bespoke Website
Mobile-First Design
Contact & Enquiry Form
Basic SEO Setup
1 Year hosting
Google Business Optimisation
1 Month Post-Launch Support
CMS / Blog
Booking Integration
Ongoing Design Requests
MOST POPULAR
Growth
Starting from:
For gyms, studios, and coaches ready to turn their website into a proper client acquisition tool.
Everything in Starter
CMS Blog or Class Schedule
Booking System Integration
Lead Capture & Email Setup
Advanced On-Page SEO
3 Months Post-Launch Support
1 Month Post-Launch Support
Ongoing Design Requests
For Established Businesses
Premium
Starting from:
A fully bespoke build for fitness businesses serious about growth — designed and built around your specific goals.
Everything in Growth
Custom Functionality & Integrations
Programme or Membership Sales Setup
Email Marketing Integration
Priority Build Timeline
6 Months Post-Launch Support
Ongoing Design Requests
Accepting New Projects
Your Website Should Never Stand Still
A great website isn't a one-time project — it's an ongoing asset that grows with your business. New offers, new pages, new campaigns, seasonal updates — it all adds up. Our Design Subscription means you never have to chase an agency, brief a stranger, or wait weeks for a simple change.
Send a request. We handle it. Simple as that.
For Ongoing Support & Development
Design Membership
Unlimited Design & Development Requests
One Active Request At A Time
New Pages & Landing Pages Built For You
Monthly SEO & Performance Review
Hosting Included
Priority Support — Always
Cancel Anytime, No Contracts
Pause Whenever You Need To
The Process
We Design, Develop & Launch Your Website
1. Discovery & Strategy
We start by understanding your fitness business, your target clients, and what you need your website to achieve. This shapes every decision we make.
2. Design & Prototyping
We design your site in Figma – giving you a real visual preview before a single line of code is written. You feedback, we refine until it's right.
3. Development
Once the design is approved, we build your site on Webflow — clean code, fast performance, and fully responsive across every device.
4. Review & Approval
Before anything goes live, you review the full build. We make any final adjustments until you're completely happy.
5. Launch
We handle the technical launch — domain setup, hosting, and all final checks. Your site goes live without you having to touch a single setting.
6. Support & Growth
We don't disappear after launch. We're available for updates, questions, and ongoing work as your business grows.
What You Get
Why Fitness Businesses Choose Design Wiz
Built by Someone Who Actually Trains
Fitness isn't just a client category for us — it's a lifestyle. That means we genuinely understand your world, your clients, and what makes a fitness business grow online. You won't spend time explaining your industry to us.
Design That Converts, Not Just Impresses
A beautiful website that doesn't win clients is just expensive decoration. Every design decision we make is rooted in conversion — guiding your visitors toward the action you want them to take.
Direct Communication, Always
No account managers, no middlemen. You deal directly with the designer building your site — which means faster decisions, clearer communication, and a better final product.
Mobile-First, Every Time
Your clients are searching for you on their phones. Every site we build is designed mobile-first, loads in under 3 seconds, and performs flawlessly on every screen.
SEO Built In From Day One
We don't bolt SEO on at the end. Every site we build is structured for search from the very first page — so you start ranking for the right terms from the moment you launch.
No Jargon, No Confusion
We keep the process simple and transparent. You always know what's happening, what's next, and what it means for your business.
Key Statistics
The Numbers Behind the Work
Accepting New Projects
Ready to get started? Start Your Project!
Book a free 15-minute discovery call
We scope your project and send a proposal
You approve. We build. You grow.
